IoT Retail - Official Gates

Today, the retailers are struggling to provide a superior customer experience in order to survive in a market where ecommerce businesses are thriving. Retailers are currently lacking the solution that can engage and retain their customers. In absence of any proven strategy, the quality of service has deteriorated. Softweb Smart Retail can help businesses to analyze their business scenarios and develop a full-fledged plan to attract customers to their store, connect them with the products, and thus increase the overall profit.

Benefits

Attracting/retaining customers
Reaching the target audience
Knowing customer preferences
Analyzing purchase history
Gaining customer feedback
Strategizing marketing plan

How it Works

Attending

The IoT-based contextual marketing solution will identify whenever any of the existing customers will be in the vicinity of the store outlet.

Geofencing

Once the customer is in the geofence area, he/she will receive a notification that can either inform the customer about current promotional offers or about the trending products of the store.

Entering

After the geofence campaign message, if the customer enters the store, he/she will receive a welcome message.

Connecting

Our Smart Retail solution can also identify which products are picked by the customers and can send a detailed description of the product to customer's smartphone.

Purchasing

Customers can purchase the product by making payment directly from their smartphone.

Leaving

When customer reaches the exit point, the IoT-enable retail solution can thank the customer on the store's behalf.

Features

Groups

With Smart Retail you can create customer groups based on their behaviors, interests, context, and location so that you can deliver the right message to the right person.

Campaigns

Deliver customized and interactive media content directly to your customers devices with Smart Retail. Arouse your customers curiosity and drive sales with promotional vouchers announcements and automate your marketing with personalized scheduled campaigns.

Conversations

Two-way conversation is a core of any business and thus Smart Retail works with you to find the easiest ways to listen to your customers no matter where they are. With Smart Retail you can establish a customer dialog, involve them in your campaigns and enable them to engage in dialogs.

V-Zone

Create Virtual Zones (geofences) to target your customers at street level or near competitor locations. For best results, combine these with Groups.

Indoor Navation

Indoor navigation helps customers to find the precise location of the product that they want or the place they want to visit inside a building. Our Smart Retail solution provides highly accurate maps of customer locations within the establishment using Bluetooth beacons and smart sensors.

Insights

Comprehensive analysis gives you purposeful insights into your campaigns. Help your management with effective decision making and gain comprehensive and purposeful insights for in-depth analysis of your campaigns.