Social Media Marketing & Advertising

Social Media Marketing & Advertising is about building community networks on the Internet that allows for hyper-connectivity between individuals and content. The social media software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. Social Media communities are growing at an exponential rate and represent a huge potential market for Marketing & Advertising.

The most well-known Social Media communities are Linked In, Facebook, Twitter, Myspace, and Youtube with a plethora of blog sites. However there are numerous other social networks online with many having a focused interest, such as Travel, Finance, Parenting and Business.

Social Media Marketing & Advertising is now a mass-communications channel and too important for any organisation to ignore.



Social Media Marketing

Social Media Marketing is about harnessing the power of Social Media networks and user generated content to effectively market your brand. Social Media Marketing can consist of:

Word of Mouth: This is getting a conversation going, participating in the conversation, creating content and resources people can engage with and pass on.

User-generated content: This could form any number of scenarios from using simple ratings and reviews on your site, which garners high conversion rates, to inviting users to participate with your content, join your own community, post their own materials. Advocacy: Through carefully crafted opinion scales, we identify and engage your advocates (from your own customer database to external on the social web) to engage them to be your recommenders. The power of recommendation is the most important channel of influence that the social media channel delivers.

Social Media Advertising

Social Media Advertising is the use of rich media and interactive widgets, on paid placement across social networks and blogs. Advertising content can be created that affords a truly interactive advertising experience that is proven to yield a higher ROI propensity.

Social Media Optimisation (SMO)

Social Media Optimisation (SMO) is about making the content travel and making it visible on search engines. Social Media Optimisation radically improves your SEO results. It is important to optimise your social content, and use a solid link baiting strategy to ensure you are part of the social web.