Improve Website Link Popularity

Link popularity simply refers to how the major search engines (like Google and Yahoo!) measure your website link popularity based on the number and quality of in-bound links (or votes) coming to your site (your “website link popularity”).

For instance, on most search engines, if you type the following – link: – followed by your website address, you will be able to tell the total number of website pages that are in-bound links; that link to your website (as recognized by that particular search engine).

Google, for instance, uses website link popularity as a means for improving the quality and relevancy of its 'organic' search engine results. Unlike most search engines, Google will filter out any in-bound links that it deems to be of low quality or unimportant so the number of recognized in-bound links (or votes) to your website may vary between the search engines.

The most important point to make here is this; when you improve link popularity by adding better quality in-bound links (for instance web pages with higher page rank) the greater your “website link popularity” will be with the search engines and the higher your website pages will be ranked in the search engine listing results.

To improve link popularity, Official Gates first performs a link popularity check to measure your existing website link popularity status. We first need to know where your website stands before implementing a campaign to improve link popularity by increasing the number and most importantly, the quality, of in-bound links coming to your site.

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Why Is It Important to Improve Link Popularity?

In the eyes of the search engines the higher the quality of links that are in-bound to your web pages, the higher they tend to rate your website link popularity and your page ranking, which in turn increases your online visibility.

In-bound links from web pages with a page rank of 5 or greater are considered to be excellent, whereas in-bound links from web pages with a page rank less than 2 are not as highly regarded.

Link popularity is one of the major contributing factors in how search engines determine page rank, indexing and where a web page will be placed in the search engine organic listing results.

The search engines feel that important web pages will attract many good quality in-bound links…links that web pages with poor content simply cannot attract. Websites with high link popularity are more likely to provide their searchers with good quality content and isn’t that what it’s all about; returning web pages that are most relevant to a searcher’s request?

In fact, on some search engines, if your web pages do not have at least one or more high quality in-bound links, your web pages run the risk of being dropped and not indexed at all on the search engines.

Not all in-bound links are equal. It must be emphasized that to improve link popularity with the search engines you must choose quality in-bound links over quantity. Contact an SEO consultant to improve link popularity for your website.

Other Strategies Utilized to Improve Link Popularity

During a search engine optimization campaign, professional SEO consultants will use a number of different strategies to increase your website link popularity and support your search engine optimization efforts.

High quality in-bound links not only improve your website link popularity with the search engines but can also be an excellent source of highly qualified, highly targeted traffic; searchers who are actively looking for your products or services.

By increasing the number of excellent quality in-bound links you improve your website link popularity and increase your chances for improving how the search engines rate and list your pages.

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