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Do you know with certainty what the most popular search terms for your business are, or are you just taking a stab in the dark?
You understand your own business a lot better than we do, and probably a good deal better than most of your customers or the visitors to your site, but do they use the same terminology in describing your products and services that you would? More importantly, do they use the same keywords as you would when they search online for those products and services?
Through an effective Keyword Research process Official Gates can help you to discover, with a high degree of accuracy:
- what people are searching for
- which search terms generate the most traffic
- which search terms to target in order to grow your online business
- which keywords are going to be most effective to use within the content of your site
- what keyword phrases your competitors are using or targeting
This information can be extremely valuable for Search Engine Marketing, Pay Per Click campaigns, Search Engine Optimization and even for writing the content for your site.
Keyword Analysis / Research
Keyword Analysis or Keyword Research is probably the most fundamental (and critical) step in any Search Engine Marketing or Optimisation process. Keyword Analysis should almost always be the starting point for the optimisation and promotion of your site. Official Gates Keyword Analysis process would normally start with a selection of keywords, chosen by you, that you believe are the most relevant to your business.
We would use those provided keyword phrases as the basis for our analysis, extending the list, through the use of a variety of tools and techniques, to include related and similar phrases. We would also typically look at competitor websites to see what phrases they are using (or have already optimised for).
Official Gates would undertake research to determine the relative popularity of the extended list of keyword phrases, i.e. which terms are actually searched for most frequently by your potential customers.
Then, depending on the specific goals for the keyword analysis we would either reduce the list to a smaller number of “primary keyword phrases” for use in copywriting for the content of your site, or optimise it for use in a Pay-per-Click campaign, or for general search engine monitoring or rank reporting.
Remember, keyword analysis is not about the phrases YOU think are most relevant, but provides the phrases YOUR prospects are using to find your type of business.
Using Keyword Analysis Data
Keyword Research can be undertaken in a variety of ways, for different specific purposes. You can take advantage of the information gathered during Keyword Analysis to:
- Optimize the content of your web pages and your meta tags
- Maximize your pay per click campaigns
- Take traffic away from your competitors
- Identify opportunities for expanding your product/service offerings
- Improve your rankings in search engines
- Bring more relevant and quality traffic to your website.
Let Official Gates help you determine the most relevant keywords and keyword phrases for your online strategy. Official Gates you’ll notice the difference!